A few years ago, there was an article floating around the internet showing a list of BET’s supposed "DO NOT PLAY” artists. Everyone from Little Brother and A Tribe Called Quest to Bahamadia and Mos Def appeared on it with a blurb about these artists not appealing to the wanted BET demographic. According to the info, these hip hop artists are over the heads of the viewers between the ages of 12 and 19 which is who BET primarily markets to. I never knew whether these claims had any validity whatsoever so I never shared them before but I did notice how pretty much anyone without a typical “rap narrative” didn’t seem to be played on the network anymore. The same themes of sex, mounds of cash, partying, fancy cars/clothes, drinking and drugs have been repeatedly force fed to the viewers of the videos shown for years now with nearly everyone who's been around for more than 8 years being viewed as old and washed up. I’m the last person to criticize people who love sex, excessive money, partying, material items, drinking and drugs but the lack of balance when teens is their aimed demographic is just disturbing. And one dimensional programming is harmful to everyone in my opinion.
So I stumbled upon this video footage of David Bradley, an ex-BET-producer explaining the process and why the programming really changed over a short period of time. It’s eye opening to say the least.
Thank you all for the years of supporting Illvibe Collective & BODYROCK. We've been rocking as a crew since 2000 and BODYROCK has been in effect consistently since 2001. With all of the different phases we've gone through as a crew, so has our staple party. Lately, we've decided to wrap up our 4 year run at Kung Fu Necktie and move onto the brand new Silk City owned Franky Bradley's in center city. We loooove the folks at Silk and with over a decade long relationship that remains in good standing, we felt it necessary to raise the stakes of our BODYROCK throw down and bring it to a classier, larger, more comfortable space. And with the delicious food served downstairs until 1am, our audience won't need to be strolling the streets looking for food trucks before rocking with us. We partnered with our friends at The Blackstar Film Festival this year to make this one even more special as the official afterparty for Friday night. With our longtime friend and hero, Rich Medina making a stop back in Philly during his global tour to play records with us, we couldn't be more excited. For the first time ever, we're offering pre-sale tickets in hopes of making things even easier for you all. Take advantage for easy entry on the 31st if you like. See you all next week!