BEAT*SOCIETY began in 2003. The brain-child of Hezekiah, the event's purpose is to highlight the art of making beats. Since it began, it helped launch the careers of many acclaimed producers including Illmind, Kev Brown, 9th Wonder, Diplo, and more... Since the first event in Philadelphia, Mr. Sonny James has been the resident DJ for the now international BEAT*SOCIETY brand. Other artists to appear regularly at BEAT*SOCIETY include Kanye West, Just Blaze, Mobb Deep, Pete Rock, Busta Rhymes, and more.